Upon the acquisition of Protracer Range and the subsequent rebranding of the technology to Toptracer, CMM was brought in during its infancy to help build out a team across the EMEA region.

As a new technology and subsequent game-changing product, CMM had to help identify talent from non-established markets as Toptracer had created a new product category. With a strong parent brand of Topgolf, CMM had to build out connections and trust with leading candidates from Sales Managers and Account Managers to Installation Managers across different regions.