Scope of the position:

Leads High-End Golf Sales. Shares responsibility for achieving Golf, high-end leisure and golf group revenue goals, guest and associate satisfaction.

Duties and responsibilities:

  • Solicits new and existing business to meet/exceed revenue goals. Primary sales focus to include:
    • On Property Resort –Relationship building for lead generation, attending pre-cons, sites and client meetings with a goal to capture new golf business.
    • Off Property Resort – Execution of minimum of monthly sales calls, sales missions and Fam Trips.
  • Develops a seamless group and event sales process with on-property resort sales managers, directors and service personnel to grow round and revenue opportunities
  • Creates partnerships with other area hotels, ensuring that the facility is kept top of mind with groups and transient guests including potential referral programs.
  • Assists in developing and executing strategic sales & marketing plans that effectively communicate overall facility sales goals, including strategic directions, key objectives, target segments, strategies.
  • Manages and evolves relationships with key wholesalers, TO’s, specialized agencies and key accounts.
  • Develops a clear and concise sales process to attract premium groups, high-end tournaments and high-end catered events with effective follow-up for each.
  • Strategically utilizes and understands different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities.
  • Maintains a thorough understanding of golf operations, tee-sheet maximization, tournament maintenance schedules and group needs and the key vendor relationships and the tools they offer to support and manage goals.
  • Proactively sells golf as well as upsells for Pro Shop spend, The Golf Hub and F&B.
  • Participates in the day-to-day Resort sales efforts of the facility, assisting the Commercial Director.
  • Continually researches and analyzes local, national and Mediterranean market conditions to obtain an in-depth understanding of competitor’s pricing strategies throughout the year.
  • Creates a sales culture throughout all facility operations, maintaining excellent service standards to achieve positive Net Promoter Scores and guest satisfaction.
  • Maintains the ability to understand golf course inventory during different times of year, allowing the facility to maximize revenues with all round types and golf groups.
  • Effectively communicates sales strategies to Commercial Director.
  • Continually strives to enhance sales leadership skills by attending industry shows, workshops, forums, sales missions, Fam Trips, educational seminars and other learning opportunities.
  • Prepares reports to the Commercial Director such as annual sales plans, monthly sales reports, annual goals, sales & marketing budgets and forecasts.
  • Closely analyzes and reviews with the Commercial Director different sales and marketing opportunities to attract potential business.
  • Maintains a thorough group database for the Resort, allowing for high quality Customer Relationship Management (CRM) and prompt customer follow-up.
  • Represents property on appropriate site visits including golf outings, special events and meetings.
  • Ensures that appropriate staff organizes and executes all group events in a detailed manner.
  • Provides content, oversight and assistance with the management of facility website and search engine marketing campaigns including golf, retail and F&B.
  • Creates tournaments with local and international audiences.
  • Performs other duties as assigned by the Commercial Director.

For further information, please contact a member of the team.